Privacy Policy

Last updated: 05 February 2026

Who we are

Wine, Travel & Song (“we”, “us”, “our”) operates this website.

Website: www.winetravelandsong.com

Contact email: mercury@winetravelandsong.com

For data protection purposes, we are the data controller of personal information collected via this website.

What is the purpose of this document?

We are committed to protecting your privacy and handling personal information responsibly.

This Privacy Policy explains what personal information we collect, how we use it, and your rights under the UK GDPR and the Data Protection Act 2018. It also explains the choices you have, including how to unsubscribe from marketing emails.

We may update this Privacy Policy from time to time. Please check this page occasionally to see any changes.

The personal information we collect

We may collect and process the following categories of personal information:

Information you provide to us

  • Name (if you choose to provide it)

  • Email address (for email subscriptions or if you contact us)

Information collected automatically

  • Technical data such as IP address, browser type and version, device information, operating system, time zone, and approximate location

  • Usage data such as pages visited, time spent on pages, clicks, and referral sources

Cookies and similar technologies

We use cookies and similar technologies to help the website function and to understand how visitors use the site. Please see our Cookie Policy for details.

We do not intentionally collect “special category” data (such as health, ethnicity, religion, or biometric data).

How we collect your personal information

We collect personal information when you:

  • Subscribe to our email updates

  • Fill in forms on our website

  • Contact us by email or via social media

  • Browse our website (using cookies, analytics, and similar tools)

We may also receive limited information from service providers that support our website and communications (for example, email delivery and analytics providers).

How we use your personal information

We use personal information for the purposes below.

1) To run and improve the website

  • Monitoring performance and usage so we can improve content and user experience

  • Lawful basis: legitimate interests (running and improving the site) and, where required for non-essential cookies, consent.

2) To respond to enquiries

  • Replying to messages you send us

  • Lawful basis: legitimate interests (responding to enquiries) or contractual necessity where relevant.

3) Email subscriptions and notifications

  • If you subscribe, we use your email address to send occasional emails such as new post notifications and site updates.

  • Lawful basis: consent (you can withdraw consent at any time).

Email subscriptions, and unsubscribing

If you subscribe to email updates:

  • Your email address is used only to send site emails you have opted into.

  • We do not sell your email address.

Unsubscribing: You can unsubscribe at any time using the “Unsubscribe” link in any email. You can also request removal by emailing mercury@winetravelandsong.com.

Analytics and third-party services

We use third-party services to help operate and improve the website. These may include:

  • Google Analytics (GA4) to understand visitor behaviour and site performance

  • GetClicky for website analytics

  • Microsoft Clarity. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement

    These providers may place cookies or process certain technical data (such as IP address and device identifiers) in order to provide their services.

Sharing your information

We may share personal information with trusted service providers that help us run the website and communications, such as analytics and email service providers.

We may also share information if required to do so by law, or to protect our rights and the security of our site.

We require service providers to use appropriate safeguards and to process personal information only on our instructions (where applicable).

International data transfers

Some of our service providers may process personal information outside the UK. Where this happens, we take steps to ensure appropriate safeguards are in place (for example, standard contractual clauses or equivalent safeguards recognised under UK data protection law).

How we protect your information

We take appropriate security measures to protect personal information against loss, misuse, and unauthorised access. This includes access controls and secure systems, where available through our providers.

No method of transmission or storage is completely secure, but we aim to use sensible and proportionate safeguards.

Data retention

We keep personal information only for as long as necessary for the purpose it was collected.

  • Email subscriptions: retained until you unsubscribe or ask us to delete it (and then removed from the active mailing list).

  • Enquiries: retained as long as needed to deal with the request and for basic record-keeping.

Your rights

  • You have rights under UK data protection law, including:

  • The right to access your personal information

  • The right to correct inaccurate or incomplete information

  • The right to request deletion (in certain circumstances)

  • The right to object to processing based on legitimate interests

  • The right to withdraw consent (for example, email marketing)

  • The right to lodge a complaint with the UK regulatorT

    To exercise your rights, contact mercury@winetravelandsong.com.

Complaints

If you have concerns, please contact us first and we will try to resolve the issue. You also have the right to complain to the Information Commissioner’s Office (ICO) (the UK data protection authority).

Contact details

Email: mercury@winetravelandsong.com

Website: www.winetravelandsong.com