London’s newest modern art museum has arrived in Mayfair. The Moco Museum London brings together contemporary icons like Warhol, Basquiat and Banksy alongside bold immersive installations and Robbie Williams’ surprisingly powerful Radical Honesty exhibition.

Moco Museum is an independent modern art museum with a playful edge. The London outpost opened in Summer 2024 on Park Lane, making it the first Moco outside Amsterdam and Barcelona. Set across three floors, it showcases a mix of modern and contemporary art, from household names to interactive digital experiences, making it one of the most engaging cultural stops in Mayfair. I visited in August 2025 and this is my review.

Inside the Moco Museum London

Located on the corner of Oxford Street and Edgeware Road, MOCO museum looks more like a retail outlet than an art museum. The bright pink sign, the large windows and well stocked gift shop was just the front for what lay behind.

The ground floor sets the tone with heavyweight names: Jeff Koons, Jean-Michel Basquiat, Andy Warhol and Damien Hirst. Their work reminds you why modern and contemporary art still has the power to provoke, amuse and surprise. A mixture of ‘wall art’ standalone exhibits (like the Porsche and Dolphin) gave this a modern relaxed feel. No velvet ropes just signs saying ‘don’t touch.’

Upstairs for Bansky, Tracey and Robbie

anksy graffiti quote “If graffiti changed anything it would be illegal” with stencil artworks on display at Moco Museum London — Banksy Artwork and Quote at MOCO London

Upstairs had more famous, mostly British artists. Banksy is represented with a mixture of street art and a vandalised oil painting.

Across the entire museum there are quotes from the artists. Across one wall a couple of huge bright paintings from Takashi Murakami stood out from the plain white walls.

Tracey Emin, an artist I am slowly growing to love is represented by a radiant neon heart, “The Closest I am to Love is You” – a phrase that reminded me of her self-portrait at the National Portrait Gallery.

Robbie Williams - Radical Honesty

Half of the upstairs floor is dedicated to Robbie Williams’ Radical Honesty. I was sceptical when I first heard Robbie had turned to art, but standing in front of his work I understood.

This isn’t celebrity vanity – it’s a continuation of the therapy he so often shares on stage. At his Royal Crescent concert in Bath, he opened up about his struggles and resilience; here, he does the same with paint, sculpture and even knitwear. From a set of spheres showing the divide between ‘us’ and ‘them’, to a street sign pointing one way to limiting beliefs and the other to the life you could still have, the exhibition feels unguarded and deeply personal. His embroidered ‘emotion sweaters’, stitched with affirmations, stay with you long after you leave.

Artworks from Robbie Williams’ Radical Honesty exhibition including a street sign, emotion sweater and painted panel, taken at Moco Museum London. — Radical Honesty at MOCO London

Interactive Art in the Basement

Downstairs, the basement becomes playful and immersive. A mirrored light room felt like stepping into Tron, while Daniel Arsham’s glowing pink Lunar Garden drew me into an otherworldly landscape.

Daniel Arsham’s Lunar Garden with glowing moon, white tree, and raked sand, taken at Moco Museum London. — The Lunar Garden at MOCO London

Is it worth it?

For me, yes – completely. The Moco Museum London feels fresh, engaging, and just a little different from its neighbours. It’s a space where giants like Warhol and Hirst sit comfortably alongside Robbie Williams’ therapy-inspired art and immersive light installations. It is a bright bold contrast to the muted palette of Turner at Pepworth and I’ll be going again – though next time, I might pay a little extra to skip the line.

My MOCO Highlights

Robbie Williams - Signpost
Tracey Emin - Heart
Takashi Murakami - Murals
Banksy - Battle of Beanfield
Daniel Arsham - Lunar Garden

Tracey Emin neon heart artwork reading “The closest I am to love is you,” glowing in pink and red at Moco Museum London. — Tracey Emin

What does MOCO Mean?

The name “Moco” stands for Modern Contemporary Museum. It reflects the museum’s mission: to bring modern and contemporary art to a wider audience in an accessible, inspiring way. With locations now in Amsterdam, Barcelona and London, Moco continues to champion artists who challenge conventions, from street art pioneers like Banksy to pop culture icons like Robbie Williams.

Is Moco Museum London worth visiting?

Yes, absolutely. I paid £26 for my ticket and thought it was excellent value for the breadth of art on display. The museum brings a playful, contemporary energy to Mayfair’s more traditional art district – a welcome counterpoint to London’s classical galleries.

When is the best time to visit?

Go as early as you can. I visited at 10am on a Friday morning and had a good twenty to thirty minutes of calm before the crowds began to build. Tickets are timed, and you can also pay a little extra for a skip-the-line option, which is worth considering if you plan to visit later in the day or at the weekend.

How long do you need at Moco London?

Allow at least 90 minutes. There’s a lot to take in across three floors – from contemporary icons to immersive installations – and you’ll want the space to pause, look, and enjoy at your own pace.

Does Moco London have a café?

Not yet. When I visited there wasn’t an on-site café, but just across the road you’ll find the The Sound Café – once the final London home of Jimi Hendrix – which makes a fitting stop before or after your visit (or a great addition to our London Rock Music Landmarks.)

Where is the Moco Museum London?

Moco London is on Park Lane in Mayfair, directly opposite Hyde Park. The closest Underground station is Marble Arch (Central Line), or you can take a short stroll from Bond Street on the Elizabeth Line.

1-4 Marble Arch, London
https://london.mocomuseum.com/

Moco Museum London – A Modern Art Museum in Mayfair Worth Visiting