Moco Museum London – A Modern Art Museum in Mayfair Worth Visiting
London’s newest modern art museum has arrived in Mayfair. The Moco Museum London brings together contemporary icons like Warhol, Basquiat and Banksy alongside bold immersive installations and Robbie Williams’ surprisingly powerful Radical Honesty exhibition.
Moco Museum is an independent modern art museum with a playful edge. The London outpost opened in Summer 2024 on Park Lane, making it the first Moco outside Amsterdam and Barcelona. Set across three floors, it showcases a mix of modern and contemporary art, from household names to interactive digital experiences, making it one of the most engaging cultural stops in Mayfair. I visited in August 2025 and this is my review.
Inside the Moco Museum London
Located on the corner of Oxford Street and Edgeware Road, MOCO museum looks more like a retail outlet than an art museum. The bright pink sign, the large windows and well stocked gift shop was just the front for what lay behind.
The ground floor sets the bar with heavyweight names: Jeff Koons, Jean-Michel Basquiat, Andy Warhol and Damien Hirst. Their work reminds you why modern and contemporary art still has the power to provoke, amuse and surprise. A mixture of ‘wall art’ standalone exhibits (like the Porsche and Dolphin) gave this a modern relaxed feel. No velvet ropes just signs saying ‘don’t touch.’
Keith Haring at MOCO London
Upstairs for Bansky, Tracey and Robbie
Banksy Artwork and Quote at MOCO London
Upstairs had more famous, mostly British artists. Banksy is represented with a mixture of street art and a vandalised oil painting.
Across the entire museum there are quotes from the artists. Across one wall a couple of huge bright paintings from Takashi Murakami stood out from the plain white walls.
Tracey Emin, an artist I am slowly growing to love is represented by a radiant neon heart, “The Closest I am to Love is You” – a phrase that reminded me of her self-portrait at the National Portrait Gallery.
Robbie Williams - Radical Honesty
Half of the upstairs floor is dedicated to Robbie Williams’ Radical Honesty. I was sceptical when I first heard Robbie had turned to art, but standing in front of his work I understood.
This isn’t celebrity vanity – it’s a continuation of the therapy he so often shares on stage. At his Royal Crescent concert in Bath, he opened up about his struggles and resilience; here, he does the same with paint, sculpture and even knitwear. From a set of spheres showing the divide between ‘us’ and ‘them’, to a street sign pointing one way to limiting beliefs and the other to the life you could still have, the exhibition feels unguarded and deeply personal. His embroidered ‘emotion sweaters’, stitched with affirmations, stay with you long after you leave.
Radical Honesty at MOCO London
Interactive Art in the Basement
Downstairs, the basement becomes playful and immersive. A mirrored light room felt like stepping into Tron, while Daniel Arsham’s glowing pink Lunar Garden drew me into an otherworldly landscape.
The Lunar Garden at MOCO London
Is Moco London worth it?
For me, yes – completely. The Moco Museum London feels fresh, engaging, and just a little different from its neighbours. It’s a space where giants like Warhol and Hirst sit comfortably alongside Robbie Williams’ therapy-inspired art and immersive light installations. It is a bright bold contrast to the muted palette of Turner at Pepworth and I’ll be going again – though next time, I might pay a little extra to skip the line.
My MOCO Highlights
Robbie Williams - Signpost
Tracey Emin - Heart
Takashi Murakami - Murals
Banksy - Battle of Beanfield
Daniel Arsham - Lunar Garden
Tracey Emin
MOCO London Photos
You can take pictures and video at MOCO London. Here are a selection of photos from my recent visit.
Which Artists are on display at MOCO London?
The artists on display include some of the modern art icons like Banksy and Warhol and other lesser known artists who need to be seen. The art may change over time so this list is subject to change.
Banksy – street art icon known for his provocative political works and stencilled murals
Jean-Michel Basquiat – legendary neo-expressionist blending graffiti, symbolism and social commentaryAndy Warhol – pop art pioneer famous for his vibrant portraits of celebrities and consumer culture
Keith Haring – bold street and pop artist recognised for his graphic figures and energetic line workDamien Hirst – contemporary British artist exploring themes of life and death through spots, pills and butterflies
Yayoi Kusama – Japanese avant-garde artist celebrated for her infinity rooms and distinctive polka-dot motifs
Jeff Koons – American artist known for his shiny balloon sculptures and hyper-real depictions of pop culture
KAWS – contemporary artist merging fine art and commercial imagery through cartoon-inspired forms
Takashi Murakami – Japanese artist blending fine art and pop culture in his colourful “superflat” style
Tracey Emin – British artist known for her confessional neon text works and emotionally charged installations
JR – French street photographer and installation artist who uses large-scale public imagery to tell social stories
Julian Opie – British artist renowned for his minimalist portraits and walking figure designs
Hayden Kays – London-based contemporary artist mixing wit and wordplay in his pop-infused artwork
Robbie Williams – pop icon turned visual artist presenting his expressive and introspective “Radical Honesty” series
What does MOCO Mean?
The name “Moco” stands for Modern Contemporary Museum. It reflects the museum’s mission: to bring modern and contemporary art to a wider audience in an accessible, inspiring way. With locations now in Amsterdam, Barcelona and London, Moco continues to champion artists who challenge conventions, from street art pioneers like Banksy to pop culture icons like Robbie Williams.
Who is behind MOCO London?
MOCO was founded in Amsterdam by Lionel and Kim Logchies, the owners of the Lionel Gallery on Nieuwe Spiegelstraat in Amsterdam. Since their launch in 2016 the couple have expanded to include a gallery in Barcelona, and now London.
Is Moco Museum London worth visiting?
Yes, absolutely. I paid £26 for my ticket and thought it was excellent value for the breadth of art on display. The museum brings a playful, contemporary energy to Mayfair’s more traditional art district – a welcome counterpoint to London’s classical galleries.
When is the best time to visit?
Go as early as you can. I visited at 10am on a Friday morning and had a good twenty to thirty minutes of calm before the crowds began to build. Tickets are timed, and you can also pay a little extra for a skip-the-line option, which is worth considering if you plan to visit later in the day or at the weekend.
How long do you need at Moco London?
Allow at least 90 minutes. There’s a lot to take in across three floors – from contemporary icons to immersive installations – and you’ll want the space to pause, look, and enjoy at your own pace.
Does Moco London have a café?
Not yet. When I visited there wasn’t an on-site café, but just across the road you’ll find the The Sound Café – once the final London home of Jimi Hendrix – which makes a fitting stop before or after your visit (or a great addition to our London Rock Music Landmarks.)
Where is the Moco Museum London?
Moco London is on Park Lane in Mayfair, directly opposite Hyde Park. The closest Underground station is Marble Arch (Central Line), or you can take a short stroll from Bond Street on the Elizabeth Line.
1-4 Marble Arch, London
https://london.mocomuseum.com/