Porto Cervo, Millionaire’s Playground

Red Speedboat

Porto Cervo is a small town on the Eastern Coast of Sardinia that rivals Monaco for bling and boats. Visitors to Sardinia looking for a touch of glamour and some serious people watching should take time to visit and soak up the atmosphere.

Located about half an hour’s drive North of Olbia airport, Porto Cervo around a natural harbour with luxury apartments, shops, restaurants and hotels set into surrounding hills.Like a sunshine filled Portmeirion,  Porto Cervo was purpose built in the early sixties  by the Aga Khan and other investors as a place to party and park their enormous yachts.

Today, the town is split into the ‘old’ Vecchio Porto fishing port and the new marina that can accommodate 700 boats.

.The town itself is relatively small. An old church perches high above the town looking towards the bay full of pristine white yachts, manicured lawns and expensive apartments.

Porto Cervo Apartments

Walking into the town itself is like walking onto a luxury Disney set. The sun beats down on brightly coloured awnings of luxury brands enticing you to drool at the window or take a comfortable seat on the Hermes branded cushions.

Hermes Porto Cervo

The main shopping district is fully pedestrianised and made to look like old fishing cellars or buildings. They are set around the bay descending from street level to the water edge.

For retail therapy you will find almost all the major brand boutiques – Hermès, Louis Vuitton, DSquared, Hermes, Chopard and more.

Most of the dining options are ‘high end’ – Caviar & Cristal is the order of the day in most restaurants overlooking the bay, but you can find a panini café tucked away in one of the covered streets.

For me the best thing about Porto Cervo was looking at the boats. Hundreds of gleaming boats parked up ready for the weekend.

Porto Cervo is great if you want an indulgent day or weekend where money is no object. Like Saint Tropez you can expect this place to be busy with sightseers and celebrities alike so take your camera, and sunscreen and see who you can spot!


Jamie is a luxury travel blogger and the creator of Wine Travel and Song. You can find him on a ‘plane with a head full of music or in the pages of this blog! Next Stops; Tel Aviv, Paris and TBD!