Porto Cervo, Millionaire’s Playground

Travel
Red Speedboat

Porto Cervo is a small town on the Eastern Coast of Sardinia that rivals Monaco for bling and boats. Visitors to Sardinia looking for a touch of glamour and some serious people watching should take time to visit and soak up the atmosphere.

A Haven Of Sardinia

Located about half an hour’s drive North of Olbia airport, Porto Cervo boasts a natural harbor with luxury apartments, shops, restaurants and hotels set into surrounding hills. Like a sunshine-filled PortmeirionPorto Cervo was purpose built in the early sixties by the Aga Khan and other investors as a place to party and park their enormous yachts.

Today, the town is split into the ‘old’ Vecchio Porto fishing port and the new marina that can accommodate 700 boats.

Exploring Porto Cervo

The town itself is relatively small. An old church perches high above the town looking towards the bay full of pristine white yachts, manicured lawns, and expensive apartments.

Porto Cervo Apartments

Walking into the town itself is like walking onto a luxury Disney set. The sun beats down on brightly colored awnings with luxury brands enticing you to drool at the window or take a comfortable seat on the Hermes branded cushions.

Hermes Porto Cervo

Porto Cervo Shopping

The main shopping district is fully pedestrianized and made to look like old fishing cellars or buildings. They are set around the bay descending from street level to the water edge.



For retail therapy, you will find almost all the major brand boutiques – Hermès, Louis Vuitton, DSquared, Chopard and more leading labels.

Most of the dining options are also ‘high-end’ – Caviar & Cristal is the order of the day in most restaurants that overlook the bay, but you can find a panini café tucked away off one of the charming covered streets.

Where The Millionaires Come To Play

For me, the best thing about Porto Cervo was gazing at all the yachts. Hundreds of gleaming boats parked up ready for the weekend of which surely had to get a little wild (oh, only a little…).

porto cervo yachts

Porto Cervo is great if you want an indulgent day or weekend where money is no object. Like Saint Tropez, you can expect this place to be busy with sightseers and celebrities alike so take your camera, and sunscreen and see who you can spot!

Read about our other travels: Resort Valle Dell’Erica Thalasso | Hotel Negresco, Nice

Jamie is a luxury travel blogger and the creator of Wine Travel and Song. You can find him on a ‘plane with a head full of music or in the pages of this blog! Next Stops; Tel Aviv, Paris and TBD!